Every business can benefit from publishing its own videos. After all, a Cisco study predicts that by 2019, 90 percent of online traffic will be solely from video. But not every business owner knows how to get started. For example,…

Ready to start adding video to your marketing? Great news! In order to stay competitive and keep your customers engaged you NEED video. But where do you start? Planning out what to film and how to film it can become…

Video has been a major part of any B2C marketing mix for years, but it’s quickly catching up in the B2B marketing space, too. In fact, one study found that 96 percent of B2B marketers were using video marketing, and 41 percent…

Customer support is one detail that can make or break a business, especially when you want existing customers to keep coming back. People remember when a company treated them right…and when it treated them wrong. So if you’re looking for…

Video has been a major part of any B2C marketing mix for years, but it’s quickly catching up in the B2B marketing space, too. In fact, one study found that 96 percent of B2B marketers were using video marketing, and 41 percent…

It’s taken content creators a long time to figure out what works and what doesn’t, but at the core, there are some shifts in technology and consumer habits that help define the new rules. As I discussed in my last post,…

As with many industries, the World Wide Web has slowly but definitively ensnared video production.  Streaming platforms such as Netflix, Amazon and Apple are slowly but surely hammering the nails into the coffin of Broadcast Television.  Social Media platforms have…