Every business can benefit from publishing its own videos. After all, a Cisco study predicts that by 2019, 90 percent of online traffic will be solely from video. But not every business owner knows how to get started. For example, what equipment do you need to buy or rent before you can make a video? Here’s what you need to know before you start gathering the equipment to make your first video for business.
A Camera or Smartphone
Most modern smartphones are perfectly capable of recording quality videos. This means you might not have to spend extra money on a new camera if you want to make your own videos. Plus, smartphones are more portable than most professional cameras, which is a bonus if you’re filming on the go.
Of course, some people just feel more confident about making videos when they buy a dedicated camera for this task. One of the most popular options is a DSLR camera that records video, which well-known brands like Nikon, Sony, and Canon sell. You can also opt for a camcorder to shoot your videos. Either way, you can expect to create high-quality videos with a professional camera, since many offer 1080p resolution, or even 4K. Just be sure to budget not only money, but also time, since you’ll need to get familiar with all the features of the camera before you can make a quality video with it.
Now that you have the picture quality figured out, you need to decide how to get good audio for your videos. In general, the audio quality you’ll get from shooting a video on a smartphone isn’t great unless you’re able to record in a quiet room that has no background noise. If you’re like most people and can’t always be in a quiet area to record videos, you’ll need to spring for a separate microphone. You can buy a high-quality microphone for around $100 or less, an investment that can take your videos from okay to practically professional grade.
You need a way to keep your camera still for the entire time you’re recording, unless you plan to go for the shaky recording style that tends to make viewers feel sick. Fortunately, tripods are affordable, so you should be able to find one for as low as $10. When you’re searching for the right tripod, make sure you buy one that makes it easy for you to adjust the height. It should also have a leveling system that can make sure every shot of your video is actually level.
The final piece of your video recording setup is lighting. After all, bad lighting can easily ruin a video, as it looks unprofessional and can even make it hard for viewers to see the video’s subject. Natural light is often best and happens to be free, but it’s not always possible to film in sunlight. So if you have to film your video at night or indoors, buy a lighting kit that lets you easily cast white light on your subject no matter when or where you’re filming.
Once you’ve recorded your video for your business, you’ll need some help with editing and post production. These are tasks not many people can do on their own without training, so this is when you should call in the experts. When you send your video footage to VidProQuo, we’ll edit it, enhance it with music, add closed captioning, and more. Contact us today to find out what we can do to help you get the perfect videos for business.